If you are reading this blog, it means you are either having difficulties finding your ideal customer for your product or you’re about to start a new business. You are in the right place. If you note and execute all the steps properly, from now on, you’ll be able to identify the right customer for your niche product in no time.
Here are 5 steps to create the ideal customer persona:

Before knowing who your customer is, you first need to know what your product is all about. Is it a meta marketing course that you’re trying to sell, or is it a clothing brand? The product can be anything that can be bought or sold—it can be a physical object or knowledge that you’re trying to sell online or offline.

Here’s an example: Suppose Lina has an e-commerce business on Facebook. She sells various kinds of nail polish from her page. If Lina is going to run ads on Facebook to get customers for her nail polish, then who should be her ideal customer? It’s mostly females. If she runs the ads in a way that everyone on Facebook sees them—whether it’s a 60-year-old man or an 8-year-old boy—the chances of making sales are pretty low. However, her customer could also be husbands who want to gift nail polish to their wives to make them happy.

From this example, you can see that Lina’s ideal customer for nail polish includes not only women but also husbands who love their wives. If she wants to run ads targeting these customers, she can create two different types of ads selling the same product to two different audiences.

The more you know about your customer, the more ideas you’ll have to address their pain points and provide a solution to problems they didn’t even know existed.

Who Are They?

2. Goals and Values

Understanding your customer’s goals and values can help you craft ads that feel personalized. The more you know about their goals and values, the more you can help them achieve those goals by offering your tool or service instead of just selling a product.

This is a crucial part. If you don’t know your client’s pain points, selling your product could become difficult.
For example, Jason is an anime fan who watches a lot of anime. He is 19 years old and loves buying various anime accessories like figures, t-shirts, and hoodies. However, there are very few stores in his area that sell the products he wants, and the ones that do offer poor quality.
For Jason:

If you can pinpoint your customer’s pain points, you can help eliminate them. For instance, if you’re opening a store that sells anime figures or clothing, you could target Jason on Facebook. Create image or video ads that address all of his pain points and target thousands of other people with the same problem.

• What books do they read?
• What blogs do they love?
• What movies or TV shows do they watch?
• What social media accounts do they follow?
• Who inspires them?
• What events do they attend?
• What do they buy?
• How do they spend their spare time?

Knowing their interests can help you target specific audiences. For example, Khalid Farhan, a Bangladeshi entrepreneur, wanted to sell custom watches. He targeted an audience that watches the comedy show The Office. He designed watches with themes based on that show and then ran Facebook ads specifically targeting people who loved or watched it.

By considering the previous four points, you can better understand the objections your ideal clients may have. Then, ask yourself what improvements you can make to turn their “no” into a “yes.”

Try to create 2 or 3 personas based on your product or service using these five criteria. Then, create ads tailored to each persona’s fears and pain points, and offer solutions to their problems. I can guarantee your sales will increase if you show your service to the right customer under the right circumstances.