So you learned a skill, something like video editing, SEO, or content writing. Then, you go to Fiver or Upwork, create an account, and show a demo of your work. Then, wallah, in a week, you get thousands of clients in your inbox asking for your service. You must be extraordinary.

Just kidding, that doesn’t happen, even if you master a skill from top to bottom; just because you created an account on Fiver and Upwork doesn’t mean you get clients from the first day or first week; there are so many many people like you open thousands of new account providing the same service you are providing, in the red ocean your gig would be bottom of the funnel that no one would even notice, trust me that’s the most case for 99 percent of people go in fiver and Upwork for client. Besides, the new people would keep their service price so low that they can compete with each other to get clients; you can’t compete with them in providing time-consuming service with just a couple of dollars in the red ocean. Or can you?

Where can I find the ideal customer for my service with less competition and get the proper payout I deserve? The answer is social media. Facebook, Twitter, and LinkedIn can be massive platforms for finding your desired clients. Here is a step-by-step guide on how to find clients on each platform.

Facebook profile: while creating a Facebook profile, you need to keep in mind that you can’t go super professional on Facebook; instead, try to be a causal friendly guy on Facebook; if you give the clients a salesman vibe on that platform, and who likes a salesperson who would just slit into your dm and start pushing the service in your Facebook, worst case you would block them,

Create a Facebook profile with a visible, high-quality picture showing your face. Don’t be super casual or super formal in the picture, and make sure to write in the Facebook section about the skill you learned; define that skill you learned in a way that would seem more like passion and profession at the same time,

LinkedIn profile: In your LinkedIn profile, you need to be professional here; your LinkedIn profile is your digital resume. Use a professional photo and write a compelling headline with keywords relevant to your niche. Highlight your skills, achievements, and services in your summary.

X(Twitter) profile: X’s bio stands out the most. Keep your bio concise and value-driven. Add a link to your website or portfolio. Pin a tweet that highlights your services or recent achievements.

Join the Facebook group:

Find specific Facebook groups based on your niche. There, you will find a lot of people who also have expertise or want to improve the content quality in that niche. Remember to join the right Facebook group because if you waste your time in the wrong group, then the possibilities of finding a potential client from the group become next to zero, and at the end of the day, you just waste your valuable time.

Remember to post knowledgeable content based on your niche and try to interact with the people. You can reply to comments and comment on other people’s posts to build a strong connection and identify the warm audience who might become your client; some people might post, “I need help with this,” and some may directly post, “I need a video editor for my YouTube channel.” Send this kind of warm client friend request and make a list of these people.

Participate in LinkedIn Groups

LinkedIn Groups are ideal for professional discussions. Contribute meaningfully, share your expertise, and connect with potential clients.

Follow and Interact on X

Follow industry leaders and engage in trending discussions. Share relevant content and tag potential clients when appropriate. Consistency is critical to visibility.

Use Strategic Content Marketing

The content you post can help you to grab the attention of potential clients; suppose every day you post about video editing tips and tricks related  to written content or video content from your Facebook and linked-in page; the warm client that you find from the fb group would see this kind of post, because you like and comment to there every picture or post they would also try understand the type of content you are posting because they know, you are the guy who’s one of their loyal followers. For posting about the same niche every day or every week, they would get an idea “oh, this guy is expert in video editing, he knows so much about this sector.”

Written format content also works excellently in X and Linked In. While creating content, ensure it’s easy to read and answer people’s curiosity. Don’t just throw off some boring 1000 words of writing content; try to keep it short and casual. Try to post your personal life moments and the places you visit to create a more personal bond with warm clients on your friend list. 

Build One-on-One Connections

After building a connection by posting and commenting on each other’s posts for a month, it is now time to build one-on-one connections with each warm client.

Try to sign into their dm via messenger, linked to a direct message and X’s message. Give a soft approach. Don’t try to sell anything in the first go; say hi, how are you, I like your post, this and that kind of interaction you have with someone within the street or club when you first meet them,

And after a week or two,  try to get to the point little by little; you don’t need to message them daily, just 2,3 a week. Approach them in a vibe that says, “Hey Jason, I watched all the YouTube videos of your channel you gave me last week; it was fantastic; the information you gave and the editing could be a little better, in my opinion.” Jason(imaginary client or Facebook friend) knows that you are an expert in video editing because he was consistently seeing the posts you are posting about video editing every week; he would ask how he could improve; you can approach him saying Jason, I can edit video for you, the first video I will edit would be for absolutely for free because you are my friend. Give them some demo of your editing skills; if they like it, try to close a deal, saying 50 dollars per video.

I know it’s complicated and time-consuming, but trust me, when you build a personal connection with the client, he will come for your service repeatedly and recommend his friend’s service. You need 3-4 clients to earn decent money monthly. Trust the process.

Run ads:

If nothing works, don’t worry. The last and best option would be to run ads on Facebook. Try to create an understandable sales funnel before targeting your audience. Then, identify your customers. 

Try to create video ads because video ads perform better than image ads. Before running ads, try to understand the Facebook ad algorithm and use the best Facebook strategy to target your ideal customer.

Start Talking in ads About What You Do.

You don’t need to be pushy. Share posts about what you’re good at in a way that helps others. For example:

People love stories—they connect more than plain facts.

When someone messages you, reply like you’re talking to an old friend. Be warm, ask questions about their needs, and don’t rush to sell. Sometimes, just listening to their problem builds trust.

The key is to keep it simple and honest. You don’t need to act like a big company—people love working with individuals because it feels personal. Be yourself, show your skills, and let your Facebook ads do the introduction.